Roadmap CRM marketing module alleviates the tedious and time consuming activities associated with marketing through automation, enhancing business prospects and operational excellence. Identify prospective customers and track and maintain profiles, trends, campaigns, etc.
Our solutions embrace the complete marketing cycle right from lead generation to conversion-to-sale. Lead and campaign management facilities allow you to map, track and prioritize: Register prospective client enquiries and distribute to the correct territory for follow-up, monitor outcomes; Detail campaigns, associated costs and subsequent sales. While Opportunity management enables close monitoring of prospective tie-ins: register and track who, what, when and how much.
Roadmaps CRM marketing module encompasses the following
- Campaign Management- Promotional opportunities via E-mail/Web and SMS
- Customer and Prospect Management - efficient tracking and handling of leads, stage, status and opportunity management - prospect/customer/salesperson
- Follow-up and expense tracking
- Quotations and multiple revisions
- Marketing partner management, Asset Management, Product Catalog
- Document Management and in-built work flow
- Hit-Rate analysis for decision making cost monitoring
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